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Tea is one of the most popular nonalcoholic beverage, consumed by over two-thirds of the world’s population due to its medicinal, refreshing, and mild stimulant effects. Tea is increasingly taking the place of coffee. Mainly four types of made tea viz., black or red, oolong, green and white are used for tea infusion (water extract from fermented tea leaf) worldwide. Tea plays a significant role in terms of intake of several nutritional trace elements in humans. Besides essential macro- and microelements, experimental studies have demonstrated that the accumulation of a significant amount of excess nonessential trace elements in tea leaves may eventually increase the metal body burden in humans.
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The global tea infusion market is expected to expand at a high-single-digit CAGR during the forecast period, owing to the shifting consumer preference towards healthy beverages and due to the presence of number of nutritional elements in tea.
Tea Infusion Market Regional Overview
Europe is expected to be remain a dominant market for tea infusion and is likely to hold a significant market share in the global tea infusion market during the forecast period. Tea is not commercially grown in Europe – apart from one garden in Cornwall, UK. Most of the tea consumed in the European region is imported from Asian countries. North America is likely to be another prominent region due to shifting consumer’s preference from coffee towards tea-infusion products. Asia Pacific (East Asia, South Asia & Oceania) is likely to be the fastest-growing region owing to rapid growth in per capita income and easy availability of tea, which creates a vast opportunity for tea infusion in the market.
Tea Infusion Market Competitive Landscape
The global tea infusion market is highly fragmented and competitive. The market has key players competing for significant market share and small regional players catering to small regions. The key global players are based in North America and Europe, while various small players are based in Asia-Pacific, and Latin America. Some of the prominent players in the global tea infusion market are Infused Tea Company, Namasthé Tea Company, Stash Tea, Numi Inc., Camden Tea Company and fuze beverages, Mad Hatter, Teatulia Organic Teas, Tetley and clipper teas among others. The key strategies adopted by the tea infusion market players are expansions, innovations, and new product launches.
The research report presents a comprehensive assessment of the Tea Infusion market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to tea infusion market segments such as tea infusion type, sales channel & region.
The Tea Infusion Market report covers exhaustive analysis on:
- Tea Infusion Market Segments
- Tea Infusion Market Dynamics
- Tea Infusion Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
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Tea Infusion Market Dynamics
The global tea infusion market is majorly driven by the health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people. Moreover, rise in disposable income, changes in people’s preference, increase in caffeine culture, and introduction of additional healthy ingredients in tea during tea infusion by different market players are the other major factors that fuel the demand for tea infusion market.
The introduction of new flavors & variety in tea infusion along with the rise in demand from health-concerned young population is anticipated to provide lucrative opportunities for the growth of tea infusion market.
However, an increase in the cost of raw materials due to unpredictable weather, rise in the cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit the growth of the tea infusion market.
Tea Infusion Market Segmentation
For a better understanding of the global tea infusion market, the global market is being studied under tea infusion type, sales channel, and region. Tea infusion is segmented as flower tea infusion (such as chamomile tea, jasmine tea, rosebud tea among other), fruit tea infusion (such as lemon tea, black currant tea, ginger tea among others), herbal tea infusion (such as licorice tea, tulsi tea, fennel tea and among other) liquor tea infusions (such as tequila tea, vodka infused tea, wine-flavored tea among others) and others. Based on the sales channel, global tea infusion market is segmented as direct to customer channel, third party online channel, supermarket & hypermarket, hotels & restaurants, retail sales, and others.
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