Personal grooming has been gaining immense importance in recent years, especially among urban populations, which has resulted in the development of numerous growth opportunities for participants in the personal care products industry, including those producing lip care products and treatments.
Rising overall living standards has resulted in rapid increases in the rates of innovation, which has led to the introduction of numerous lip care products with novel effects, which focuses not just on the aesthetic aspects of lip care, but also includes positive effects for skin care such as protection against harmful sunlight, wind, and dust.
On the other hand, numerous chemicals being used to produce lip care products are also being found to be adverse to general health, which has bolstered the demand for organic ingredients and multi-function lip care. Changes in advertising, and endorsement by popular celebrities are also expected to b boost the speed of sales in the industry.
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Custom Color Options Will Witness High Demand
Customization is a trend that has gained massive traction in the lip care product manufacturing industry, which not only provides customers with a wider range of options, but also increases the demographic of prospective buyers.
Alternatively, the issue of discontinuation of select colors and products running out of stock are key issues faced regularly by lip care product users. As a solution to this manufacturers are working on developing products such as a pallet for mixing lipstick shades in addition to a wide range of mixable color materials, which allows the buyer to customize the product to their preference from the comfort of their homes.
On a related not lip care products which allow for automatic changes in color are also gaining popularity, which allow changes in looks over time, and is especially popular among younger users.
Convenience of Usage Drives Design Development
Stick formats of lip care products are expected to remain the most popular variants for the foreseeable future. This trend can be primarily attributed to the convenience of use for such products. Manufacturers are pushing to improve on this aspect of their offerings. For instance, lip balms are being designed to be applicable with a single hand, including functions such as opening, applying, and closing.
Convenience is also receiving increased attention from retailers such as Amazon, who are now willing to deliver even small orders such as a single lipstick in short periods of notice. In addition, a number of recent additions to product portfolios include value adding ingredients such as SPF in the formulations, which reduce the number of personal care products that are required by the user.
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Easier Availability is Key to Competitiveness
Lip care products include a number of variations including lip scrubs, lip balms, lip conditioners, and lip butter among others, which are now being distributed through a wider range of channels including online stores, modern trade, drug stores, and convenience stores.
These trends are expected to aided by a number of new innovations including improvements in computing, standalone lip care, and increased focus in clean label and organic ingredient label information on the products.