Food coloring agents are often associated with a number of factors including nutritional value, flavor, and safety. Until recent times, synthetic food coloring have been the more popular option owing to low costs, and high stability levels. However, recent changes in consumer perception and demand have resulted in the gradual replacement of synthetic food coloring for natural alternatives.
The global market for natural food color additives is expected to rise at a strong CAGR of more than 5 per cent for the entire forecast period through 2029. The rising demand for natural food color additives can be attributed to increasing consumer health awareness, inclination towards natural ingredients, and innovations to boost natural additive performance.
Clean Label Trends to Play Major Role for Food and Beverage Applications
Clean label foods and drinks have become a very popular trend during recent times in addition to other changes such as vegan proteins, and innovative flavors. Manufacturers have adopted a number of exotic food ingredients, which include natural food color additives such as oleoresins.
Request Sample Report- https://www.factmr.com/connectus/sample?flag=S&rep_id=4170
Natural food color additives play a have contributed substantially to vegan ingredients for clean label consumption. Consumers have been pushing social media opinions to increase the use of natural food colors for mass produced foods and beverages including snacks, sauces, soups, and cereals. These factors are expected to contribute to the growing foot hold of natural food coloring additives in the worldwide food and beverage sector.
Strict Food Safety Regulations Gain Traction
The regulations associated with chemical content limits in the food and beverage industry have increasingly become very strict with governments focusing substantial efforts towards public health. The growing innovations with regards to stability and a wider range of hues is having a positive impact on the use of natural food color additives.
Further, federal government agencies are pushing towards standardization, by implementing regulations that match international standards. Compliance with these common standards are expected to substantially improve the scope and regions of use for natural food coloring agents.
Read Report Overview- https://www.factmr.com/report/4170/natural-food-color-additives-market
Visual appeal is key to the food and beverage industry to maintain sustainable sales, and colors often play key roles in identifying freshness, and quality. Companies are pushing investment towards efforts of creating odorless food color variants, with superior stability and higher shelf life.
Vibrant hues of synthetic colors are largely unpopular across European countries, where consumers have been displaying a preference for natural food color additives for decades. The trend is now rapidly catching up with the rest of the world.
On the other hand, natural food coloring has a number of challenges in its way to universal adoption. Some of the major challenges include the lower stability of these ingredients, reactions with other food ingredients, poor strength in terms of color, and the resultant inability to meet the required shades. In addition, unlike synthetic colors, no single natural food color additive can work with multiple applications. These factors are anticipated to slow the growth of the industry for the foreseeable future.
Request Research Methodology- https://www.factmr.com/connectus/sample?flag=RM&rep_id=4170