Horehound is a flowering plant, which is native to the regions of Northern Africa, Europe, and southwestern and central Asia. The plant has been naturalized in other places around the world such as select countries in North and South America. The plant finds use in a number of modern medications for health issues including constipation, diarrhea, indigestion, gas, bloating, loss of appetite, bronchitis, cough, asthma, and more.
The global market for horehound supplements is expected to growth at an impressive CAGR of more than 8 per cent through the forecast period till 2027. The growth can be attributed to the rising preference of consumers for botanical, plant based products for the treatment and management of respiratory ailments. In addition, the ingredient is finding extensive roles in formulations of cough syrups, natural lozenges, and expectorants.
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Maintaining Extensive Product Portfolio Key to Manufacturer Strategy
Manufacturers in the horehound supplement market are increasingly pushing to include new products in their offerings to keep up with the competition. Some of the major names in the industry include Swanson Health Products, Mountain Rose Herbs, Nutracetical International Corporation, Ricola AG, Herb Pharm LLC, Bio-Botanica Inc., and ARKOPHARMA Laboratories Co. Ltd., among others
All of these companies have pushed to expand their portfolios with focus on probiotics, plant conservation, developing products including creams, soaps, and other personal care products, in addition to edible variants including horehound herb drops, chewing gums, tea blends, and tonics. The increasing number of lifestyle based diseases such as diabetes and obesity are aiding the growth of the nutraceutical industry, which in turn are highly likely to influence the dynamics of the horehound supplements segement.
Off all these products, consumers continually display a preference for liquid horehound supplement variants, which are expected to account for a growth rate of more than 7.3 per cent in 2019. Most sales in the industry come from conventional drug stores. However, recently modern trade channels and health and beauty stores have also displayed substantial improvements in sales figures.
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Side Effects Restrict Horehound Supplement Adoption
While a number of studies have come out claiming the numerous health benefits from horehound, the lack of scientific evidence or clinical research which has been carried out on this herb is still a key issue, which continues to hinder the growth of horehound supplement manufacturers.
On the other hand, the preference and acceptance for horehound products among consumers is on the rise and the demand for botanical health supplements is still high. However, consumption of horehound in traditional herbal medication formulations have displayed a risk of a number of side effects. These include skin allergies, nausea, and headaches, which is also expected to harm the prospects of the horehound supplements market for the foreseeable future.
Manufacturers of horehound supplements have started to push more of their investments towards research and development projects, which aim to discover the undiscovered scope of applications for horehound, in addition to the development and implementation of new technologies for more cost friendly production and extraction processes.
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