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Television scenario has been radically changing with customers shifting from traditional cable network or set top boxes toward standalone content providing devices such as smart TV sticks. The steady upward growth apropos to the demand for OTT (Over The Top) media services has significantly driven the adoption of smart TV sticks. Fact.MR envisages that the demand for smart TV sticks is projected to expand at a steady CAGR of 7.1% in terms of value throughout the period of assessment, 2018-2028.
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The modern living room experience in the U.S. features digital, OTT, and IoT enabled devices, including smart TV sticks. The digital devices include computer, smartphone, and tablet; OTT consists of smart TV sticks/ devices, smart TV, game console, DVR/ set top box, and internet blue ray player. Among the streaming devices, smart TV sticks/ box represent over 70% share in the U.S. OTT device market.
The Smart TV Sticks market report includes global as well as emerging players:
Amazon.com Inc., Roku Inc., Alphabet Inc., Sky Plc (Now TV), Shenzhen Rikomagic Tech Corp., Dongguan Sonicway Electrical Applinaces Co. Ltd., ASUSTek Computer Inc., Shenzhen Tomato Technology Co. Ltd., Cloudwalker Streaming Technologies Pvt. Ltd.
The insights for each vendor consists of:
• Company profile
• SWOT analysis
• Main market information
• Market share
• Revenue, pricing and gross margin
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Important regions covered in the Smart TV Sticks market report include:
North America, Latin America, Europe, Japan, APEJ, and MEA
The report foresees that the sales of smart TV sticks that do not possess 4K video support are high as compared to their 4K counterparts. The non 4K smart TV sticks sales are likely to cross US$ 950 Mn in 2019, leading the smart TV sticks market and are expected to maintain status quo throughout the period of assessment. However, in the coming years, the demand for 4K video support smart TV sticks is projected to expand at a significant pace, albeit at a lower base as compared to non 4K smart TV sticks.
The Smart TV Sticks market report also provides data regarding the key countries in the defined regions.
Segmentation by Video Support
• 4k and above
Segmentation by Sales Channel
• Third Party Online Channels
• Direct to Customer Online Channels
• Franchised Electronics Outlets
• Independent Electronics Outlets
• Modern Trade Channels
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What insights does the Smart TV Sticks market report provide to the readers?
• Smart TV Sticks market fragmentation on the basis of product type, end use, and region.
• Comprehensive assessment of upstream starting materials, downstream demand, and present market landscape.
• Collaborations, R&D projects, acquisitions, and product launches of each Smart TV Sticks market player.
• Various regulations imposed by the governments on the consumption of Smart TV Sticks in detail.
• Impact of modern technologies, such as big data & analytics, artificial intelligence, and social media platforms on the global Smart TV Sticks market.
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Questionnaire answered in the Smart TV Sticks market report include:
• How the market for Smart TV Sticks has grown over the historic period of 2018-2028?
• What is the present and future outlook of the global Smart TV Sticks market on the basis of region?
• What are the challenges and opportunities for the Smart TV Sticks market?
• Why the consumption of Smart TV Sticks highest in region?
• In which year segment is expected to overtake segment?