In the malt beverage market demand for flavored malt beverage is gaining immense traction owing to their emergence as novel drinks that fit in between the popularity of both liquor and beer. Rising popularity of ‘alternative beverage alcohol’ drinks that include flavored malt beverages along with cider and hard seltzers, the malt beverage market is estimated to grow steadily in the future. The popularity of malt beverages has led manufacturers of malt beverage market to introduce novel malt beverages, especially with multiple flavors to comply with growing consumer preference for exotic flavors. Further, health benefits of malt have led manufacturers in the malt beverages market to introduce health and energy drinks of malt.
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Corona Refresca is a recent release by Constellation Brands, a flavored malt beverage producer in the United States. The company is targeting women consumer base for Refresca with guava lime and passionfruit lime flavors and will be marketing the malt beverages as ‘premium spiked refresher’. New introductions of malt beverages are well embraced by consumers, and quenching this opportunity, manufacturers operating in the malt beverage market are focusing on developing novel flavor with innovative packaging of malt beverages that are on the way of production and mark
Global Malt Beverage: Market Segmentation
On the basis of nature, the global malt beverage market has been segmented as –
On the basis of distribution channel, the global malt beverage market has been segmented as –
Food & Drinks Health Stores
On the basis of product type, the global malt beverage market has been segmented as –
On the basis of End-Use, the global malt beverage market has been segmented as –
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