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PTC are kind of self-regulating heaters which do not require any external diagnostics controls. Traditional fixed resistance heaters used to have coils and wires to produce required heat. Problems such as overheating, hot spots and several safety concerns due to single sensor for entire heater which used to be in conventional heaters have been eliminated by PTC heaters, this has led to its fast adoption in the industry. Their capability to draw high power at initial stage to quickly heat up the cabin and reach optimum temperature, later increasing resistance to draw less power for less heating has been proved groundbreaking technology in the industry.
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In addition, PTC heaters are designed to operate between temperature ranges of -40 degree Celsius to 70 degree Celsius. Time and energy efficiency, abrasion resistant, cost effectiveness along with easy manufacturing for large scale production is adding to its dynamic capabilities. Booming electric vehicles are likely to be most beneficiary from this technology. It aids in maintaining battery temperature across wide temperature range operation. Exponential growth in electric vehicle industry is likely to take automotive PTC heater market northwards.
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Asia is emerging as next big market for passenger vehicles along with countries like China, Taiwan, and South Korea which are leading in chip manufacturing technology and export is likely to add momentum to sales. Indian government is emphasizing on electric vehicles sales in country which will drive PTC sales in the region.
Better economic condition of GCC countries, Turkey, South Africa etc. is expected to have better demand over other countries of MEA region. Improving economic condition of Africa is presumed to add marginal growth for sales.
COVID-19 Impact Outlook for Automotive-PTC-Heater Market
To combat the pandemic, governments all over the world have put a halt to automobile manufacturing. As a result, the automotive industry suffered significant losses during this period. Along with this, the population’s disposable income fell, lowering demand for automobiles even further. In addition, printed circuit board manufacturing experienced plunge in terms of sales. For instance, according to a study US printed circuit assembly market experienced ~17% shrinkage in growth. Manufacturing fluctuations were noticed from China, Taiwan and South Korea. Though the lockdown lifting is inevitable and thus, the automotive PCT heater business is expected grain traction aftermath of lockdown.
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