Growing Electronic Devices In Automotive Industry Fuelling Demand Of Driver Attention Alert Systems Market

The rising concern for driver safety and assistance is increasing the adoption of driver attention alert systems. The driver attention alert systems are designed to identify signs of driver fatigue, eye-movement and camera-based facial expression.

The growing penetration of electronic devices and adoption of advanced safety technologies in automotive industry is fuelling the growth of driver attention alert systems Market Various methods have been developed for tracking the driver alertness.

Vendors provide multiple sensors to detect the activity of driver, camera to capture and smart wearable gadgets to record body parameters like temperature, stress level and heartbeat. Vendors in this market are highly focused on research and development to offer unique and advanced technology driver attention alert systems in competitive market.

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Regional Overview

Driver attention alert systems market is segmented into North America, Latin America, Western Europe, Eastern Europe, South East Asia (SEA), China, Japan and Middle East & Africa.

Presently, North America holds the largest market share of driver attention alert systems market because of the high adoption rate of advanced technology by end consumers. Western Europe and SEA are also significanly adopting driver attention alert systems and will be the potential market during the forecast period.

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Key Developments

In April 2016, Nissan introduced driver attention alert (DAA) system to address potential in attention and fatigue of driver. It detects the driver’s drowsiness and alerts the driver by audible chime sound and displays a message to take a break. It also includes logic to address false detection, lane change, road curvatures and braking patterns.

Key Players

Key players for the driver attention alert systems market are Nissan, VOLVO, Volkswagen, Toyota Motor, Mercedes-Benz, Daimler AG, Ford Motor Company, DENSO CORPORATION, Mazada, Delphi Technologies, and others.

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