Increasing awareness in world regarding obesity, diabetes and heart related diseases are liable to change the food habit of the consumers. Increasing demand of healthy food and food products among consumers has tend to increase the demand for low fat oil. Cooking oil manufactures are now mainly focusing on healthier products which are in low carbohydrate and low cholesterol.
Cooking oil are made up of polyunsaturated, monounsaturated and saturated fat. Saturated fat increases the cholesterol level while polyunsaturated and monounsaturated are two type of unsaturated fat which helps in lowering the bad cholesterol. Low fat oils such as canola oil, coconut oil and sunflower oil are beneficial for health. Low fat oil not only decreases the risk of cardiovascular disorders but it also reduces the possibility of breast cancer.
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Low fat oil: Market segmentation
- On the basis of type, the global low fat oil market can be segmented as:
- Canola oil
- Olive oil
- Sunflower oil
- Coconut oil
- Palm oil
- On the basis of End use, the global low fat oil market can be segmented as:
- Food Processing
- Bakery Products
- Confectionary Products
- Processed Food Products
- Food service
- On the basis of nature, the global low fat oil market can be segmented as:
- On the basis of distribution channel, the global low fat oil market can be segmented as:
- Convenience Store
- Specialty Store
- Online Retailers
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Low fat oil market: Key players
Some of the key players operating in the global low fat oil are as follows-
- Cargill Inc.
- Unilever PLC
- united plantations Berhad
- International foodstuff company limited
- Associate British foods plc
- Archer Daniels midland company
- ConAgra food Inc.
- CHS Inc.
- Bunge limited and many more.
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Changing Consumer Preference and Increasing Hotels and Restaurants Driving the Low Fat Oil Market
The prime driver of low fat oil market is the increasing awareness of healthy diet. Changing preference and taste of consumers is expected to promote the usage of low fat oil. Low fat oil not only add healthy nutrients to food but also add good flavor to foods, like groundnut and peanut oil has exceptional aroma which make food exotic.
It has witness in last twenty-year people had increased their visits in restaurants and hotels. Now, hotel and restaurant industry are also moving towards providing healthier food to its customers.
Large hotel international brands are taking active steps to redesign the process and procedure of serving food to its customers. For instance, Marriot International announced to ban trans-fat considering it to be unhealthy from its menu across Europe, U.S and Canada.
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