Market Overview Beverages do more than quenching thirst, and that’s the reason behind rapidly upgrading beverage market. The growing trend of probiotics in the food and beverage industry coupled with the increasing inclination of millennial toward probiotic beverages, demand for probiotic soda as a functional ingredient have been identified as the key factors that could prove lucrative for the growth […]

The proliferating beverage industry with myriad variety in drinks and beverages continue to hard press probiotic soda manufacturers to raise their game and adopt highly strategic approaches to stay ahead of competition. Focus on the beverage purchasing trends has gained ground as a key strategy that many probiotic soda manufacturers are following in a bid to attract attention and draw sales, even […]