Uber Freight Widens App Service into Canada – Aims to Boost Trucking Industry

Uber Freight, the business segment of Uber which helps truck drivers to connect with shipping enterprises has announced that it plans to launch its app in Canada, and the latest step in its global expansion program.

The introduction of Uber Freight to Canada will give the company access to the trucking industry of Canada worth USD68 billion, which has been the victim of severe shortage in the number of truck drivers in the country in recent years. The announcement about the expansion of operations in Canada comes close on the heels of an announcement by Uber Freight in September, as it expanded its presence in Europe.

Uber Freight has grown rapidly from operating regionally in Texas in 2017, to the running operations across the continental United States, to Europe, and now in Canada. Lior Ron, the head of Uber Freight spoke about the developments: “Since the beginning, we have been dedicated to scaling our operations to enable opportunity for both Uber Freight and the shippers and carriers that keep our world moving.”

Canadian Operations Will Bolster Domestic and Cross Border Operations

According to the company the app based platform would be able to help in boosting the efficiency for the sector, while also cutting down on the miles that trucks run without a cargo. Drivers and local carrier companies based not just in Canada, but the United States will be able to book and transport goods not just domestically, but also across the border.

The app apart from having a default English mode, will also be available in French for operations in Quebec. At present, the company is primarily focused on running operations in routes of Quebec and Ontario, in addition to cross border operations into Northeast and Midwest United States. Future plan s will include operations to the rest of Canada.

In early 2019, Uber Frieght set up its headquarters in Chicago as a broader plan of the parent company to invest USD 200 million in the region per year, this will include a hiring process for thousands of positions, most of which will be dedicated to Uber Freight.