Li-Ning, a premier sports brand from China has announced that for the first time, the company will be offering its vast collection of sports equipment and apparel at standalone retail showrooms in Canada. Enthusiasts of specialty sports equipment will be able to find these goods at outlets in the Ottawa and Greater Toronto Area.
Before this expansion activity of expansion to Canadian showrooms, Li-Ning products were primarily available for sale online in addition to a network of specialty dealers operating across the country with the aid of distribution and licensing agreements.
Now clubs, athletes, and organizers will be able to visit dedicates Li-Ning showrooms in Burlington, Ontario in addition to the non-profit RA center in Ottawa. Len Carter, the president for LN Distribution Inc. said: “We’ve been working with the Li-Ning headquarters in Beijing, China for about eight years and it has been an extremely positive experience. Li-Ning is a leader as a company and brand because the people are progressive and easy to work with and in the wake of global political divergences, we are merging cultures and countries through the cooperation of sport.”
High Asian Immigration to Aid Sales
According to the Asia Pacific Foundation of Canada, around half of all immigration into Canada has come from countries in Asia, most of which come from China. Since Li-Ning is the official brand for numerous atheletes and teams, the brand is becoming a household name for new Canadians.
The opening of the first dedicated Li-Ning showrooms in Toronto and Ottawa has been decided by the company as around a third of the overall sales in the country has come from this area. In addition, Li-Ning is the only specialty category sporting goods business which has been able to acquire sponsorship programs for athletes, tournaments, and clubs.
For instance, Li-Ning has become the official badminton equipment sponsor for the Canadian College Athletics Association. According to Mr. Carter, the company is further planning to open Li-Ning showrooms in all major cities of Canada in the near future, which will include a national corporate store and also a franchise offering.