The new report on the Sports Compression Clothing Market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2014 – 2018. The study provides projections of the opportunities and shares, both vis-à-vis value (US$Mn/Bn) and volume volume (n units), of various segments in the Sports Compression Clothing Market during the forecast period of 2019 – 2029. The business intelligence study offers readers a granular assessment of key growth dynamics, promising avenues, and the competitive landscape of the Sports Compression Clothing Market.
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Product Differentiation through Trademarked Fabrics Remains a Key Trend
Product differentiation remains the only strategy for sustaining in the sports compression clothing market. While multiple avenues are being explored for differing products, some companies in sports compression clothing market have developed trademarked fabrics. Virus Performance is one of the companies carrying multiple trademarked fabrics such as COOLJADE, BIOCERAMIC and COFFEE CHARCOAL. This product differentiation has facilitated the company to provide sports compression clothing according to consumer inclinations, and in turn increase their sales.
Companies Leveraging Online Retail to Boost Sports Compression Clothing Adoption
The sports compression clothing market is highly fragmented with top players controlling around 20% of revenue share. Under Armour and 2XU Pty. Ltd. are the market leaders in sports compression clothing market, while Wacoal, WOLACO, MudGear and Nike Inc. are some of the top competitors. Being in nascent stage of development, multiple players in the market have shown high reliance on domestic markets. To increase their reach, companies have been shown to make their products available through online retail. While some sports compression clothing manufacturers have been reliant on third party e-commerce, others have been focusing on increasing traffic and conversion rate of their proprietary sites.
- In 2019, Brooks Sports, Inc announced to pull out production bases for multiple products from China and establish these units in alternative countries. Focus of the company on Vietnam is expected to be high during upcoming years.
- In January 2018, Adidas AG entered the market of sports compression clothing with their new product line “Alphaskin”. The product line was launched in three different varieties Alphaskin 360, Alphaskin Tech and Alphaskin Sport.
- In 2018, WOLACO launched new products in their sports compression clothing line tailored for women. The company also established their showroom and office in New York City.
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The global Sports Compression Clothing Market report answers numerous pertinent questions, some of which are:
- What are some of the latent areas of investments in the Sports Compression Clothing Market?
- Which region is expected to emerge as showing the most attractive growth rate during the forecast period and which factors will be crucial to its growth?
- What trends are likely to change the status quo of the positions held by leading players of the Sports Compression Clothing Market in the not-so-distant future?
- Which product/service/technology segments holds game-changing potential to dramatically shape the competitive dynamic in the Sports Compression Clothing Market?
- What are the strategies adopted by top players to retain their stronghold in the Sports Compression Clothing Market?
- Which strategic moves will new entrants adopt to gain a strong foothold in the Sports Compression Clothing Market?
How can Fact.MR Make Difference?
- In-depth understanding of key industry trends shaping the present growth dynamics
- Offers value chain analysis and price trend analysis of various offering of competitors
- Offers data-drive decision to help companies decide strategies that need recalibration
- Offers insights into areas in research and development that should attract
- Identifies data outliers before your competitors
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