The latest study by Fact.MR reveals that the dry shampoo market has become quite popular among the adult population within the last decade owing to its unique selling point of water-free cleansing. Fact.MR opines that the global dry shampoo market is expected to grow at a CAGR of ~5% during the forecast period. Increasing inclination of consumers towards organic and natural cosmetic products is anticipated to drive the market to a moderate level.
Prominent companies are using environment-friendly raw materials for manufacturing dry shampoos and leveraging customers by promotions, providing competitive pricing, and placing the majority of the products in the mid-price segment. The aforementioned attributes are likely to enhance the company’s brand positioning thereby, boosting the company’s overall share in the market.
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Key Takeaways from the Dry Shampoo Market
- By introducing new and unique products, manufacturers are flawlessly addressing the hair care related requirements of various consumer groups, and are keeping the consumers engaged with the trending brands on a regular basis.
- Majority of consumer groups tends to choose products that align well with their hair care concerns, leaving ample opportunities for manufacturers to invest smartly and enhance their revenue portfolios
- The demand for dry shampoos is significant among women between 20 and 30 years. More than 60% women are opting for versatile products that facilitates quick and easy styling of hair
- Dry shampoo is a light-weight formula and can also be used for oily hair to restore lost nourishment and sheen, and attain seamless hair manageability
- According to Fact.MR, high flammability and the availability of counterfeit products can hinder the market growth.
“Corn starch or alcohol are the essential additives used in dry shampoo. Manufacturers have the opportunity to increase their market share by conducting awareness campaigns, as many consumers are not aware of this versatile product. Demand for dry shampoo is anticipated to increase rigorously in European countries”, says the Fact.MR analyst.
Fact.MR Stakes its Claim on Anti-Dandruff Dry Shampoo Creating a Sustainable Revolution
Anti-dandruff products contribute considerably to hair care products within the dry shampoo market, in-line with the segment’s overall importance. Fact.MR has seen a high level of adoption for scalp protective, dry shampoo products from consumers. Majority of the people in urban areas use dry shampoo in their daily grooming routines. Another factor that is expected to drive the market growth is increasing migration of people from rural areas to urban areas. Exposure to newer products as a result of peer association etc. and higher product visibility in urban areas are some of the factors expected to drive the demand for dry shampoo.
Find More Valuable Insights on the Dry Shampoo Market
Fact.MR, in its new offering, brings to fore an unbiased analysis of the global dry shampoo market, presenting historical demand data (2014-2018) and forecast statistics for the period, 2019-2027. The study divulges compelling insights on the dry shampoo market on the basis of form type (spray form and powder form), function (anti-dandruff, color protection, hair loss prevention, others function), demographic (man, women and kids), distribution channels (modern trade, convenience store, specialty store, drug store, online, and others) across six major regions.
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About the Retail and Consumer Goods Division at Fact.MR
Being a consortium of large number of sub-industries, not many market research companies are being able to fulfil the requirements of consumer product clients. Though, Fact.MR retail and consumer goods analysts at Fact.MR have been categorically tracking the broader sub-industries to keep themselves abreast of the recent happenings in the market. Our practical approach to product design and pricing strategy contributes to the growth of businesses that are struggling to hit the ‘move-the-needle’ bottom line. With unmatched analytical diligence, the team at Fact.MR helps organizations design product differentiation strategies and introduce exclusive product(s) to their existing portfolio.
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