Global sales of starter feed will surpass US$ 28,600 Mn in 2019. Animal welfare gained significant momentum in recent years, permeating core objectives of livestock farmers’ production strategies, such as humane farming. This coupled with, the growing popularity of fermenting livestock feed, have influenced the development and adoption of starter feed.
Sales of medicated starter feed will remain high, in light of its ability to alleviate growth of the coccidia oocysts in young chicks, by enabling them to develop an immunity to cocciodosis. Furthermore, medicated starter feed is antibiotic-free, which is favoring its adoption particularly in United States.
The United States will remain the leading market for starter feed market on account of steady growth of poultry industry in the region.
South Asia is expected to be the high growth market for starter feed, with gains primarily driven by a surge in the rate of production and sales of starter crumbles, pellets and mash.
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According to a new study by Fact.MR, the global sales of starter feed surpassed 66,300 thousand tons in 2018. Myriad factors influence the dynamics of the starter feed market, which range from rising end user requirement for highly digestible and clean-label feedstuff, to ban on using antibiotics as growth promoters in animal feed.
The study finds that end-users continue to show a marked preference for medicated starter feed, in light of its ability to prevent animals from developing cocci oocysts, and promote immunity. Starter feed containing amprollium slows the growth of the cocci oocyts, which causes coccidiousis – one of the most common chicken diseases. Although sales of non-medicated starter feed remain low, growing inclination of end users toward getting their livestock vaccinated against prevalent diseases.
According to the study, the tightening ban on using antibiotics in starter feed has led manufacturers to focus more on advances in formulations to enhance the feed conversion efficiency, while minimizing the cost per unit of the product output. Formulation of low-protein diets supplemented with synthetic amino acids is gaining a notable traction in the starter feed market, as a key winning imperative among leading players.
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Attractiveness of United States for Starter Feed Manufacturers Remains Intact
The study finds that that lucrativeness of the US for stakeholders in starter feed market shows no signs of abating, as regulations in the region continue to favor sales, medicated products in particular. Ceaseless efforts of feed brands, such as unique promotional strategies with effective use of buzz words like ‘clean label’ to appeal a wider customer base, are also complementing growth of the starter feed market growth in the US. Additionally, several government studies estimate the beef exports in United States to grow, buoyed by a potent demand from various countries including Korea, Mexico, Canada, and Japan.
Starter feed manufacturers are currently focusing on incorporating enzymes into the formulations of crumbles and pellets, in a bid to promote health and performance of livestock animals. The ability of enzymes to reduce the possible negative effects of feed such as impact of mycotoxins and other digestive problems is a key aspect that is driving their adoption in starter feed formulations. Additionally, the safe and sound impact of specialty amino acid-based starter feed on performance of poultry animals devoid of side-effects, have created new opportunities for stakeholders.
As per the Fact.MR study, end-user demand for starter feed with good digestibility and enhanced quality is rapidly leading the infiltration of distillers dried grains with solubles (DDGS), as an effective replacer of corn and soya based variants in poultry diet. This, coupled with significant demand for corn feeding DDGS among cattle, is favoring adoption of starter feed among livestock farmers. Key players in the starter feed market are eyeing to uptake growing demand for fiber- and protein-rich DDGS, to maintain a competitive edge.
Fact.MR study offers a long-term outlook of the starter feed market for the period, 2019 to 2029. The starter feed market is projected to register a volume CAGR of over 5% through 2029.
What are the Key Growth Drivers of Starter Feed Market?
- Starter feed manufacturers are increasingly focusing on offering genuinely purified and highly digestible plant proteins in their variants. This falls in line with growing end user concerns pertaining to animals’ digestive well-being, which in turn will favor the sales of starter feed.
- Rising demand for favorable alternatives to traditional feedstock ingredients has propelled manufacturers to focus on exploring the natural functional properties of widely sold protein sources, such as soybean. With a capacity to improve the value that starter feed delivers to young animals, sales of alternative protein source-based variants are likely to grow in the market. Additionally, the specialty amino acid-derived supplemented poultry starter feed fuels growth of chicks without any lethal infections.
- Crumble starter feed produced from a highly digestible extruded pellet continues to witness high demand on account of its high suitability for wide range of species. Its better digestibility, palatability and enhanced performance in terms of feed conversion rate over mash feed, has caused a seismic shift in end-user preferences.
- Formulation of non-GMO soy-free starter feed has witnessed notable advancements, as growing soy-allergic consumers opt for meat and eggs from poultry raised on soy-free diets. Substituting soy with canola and peas or linseed meal to form non-GMO soy-free starter feed for the discerning farmer’s flock is expected to create lucrative market growth opportunities.
- Growing pressure on global poultry producers to keep their birds healthy by practicing more judicious use of antibiotics has led to increased sales of medicated starter feed. Ban on the use of feed antibiotics as growth promoters in the United States has been creating a demand for rich in protein medicated starter feed for growing livestock babies in the region.
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Starter Feed Market – Competitive Landscape
Leading players continue to reign supreme in the starter feed market, collectively accounting for over 40% shares, Increased focus on offering value-added products and deliver optimum nutritional value to livestock, has led Collaboration with research scientists to enhance the starter feed quality, and frequent product launches to appeal to new and potential customers are the key strategies of these players.
The market presence of emerging players also remains portentous, accounting for nearly 40% shares. Provision of customized and customer-need specific products.
Online sales platforms continue to remain the mainstay of emerging players to increase their presence in the starter feed market. Growing number of starter feed manufacturers are targeting North America, on the back of the proliferating poultry industry, growing broiler production, and existing ban on antibiotic-containing feed in the region.
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